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File Library: UPCEA Conference Presentations
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DE sharp, CE Flat: A Study of Trends in CE (PPT) PPT (266.5 KB)
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Administration
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7/8/2008
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DE sharp, CE Flat: A Study of Trends in Continuing Education.
Powerpoint slide format. Permission of authors to reuse slides has been granted.
Sponsored by The Commissions on Futures and Markets;
Leadership and Management; Learning, Instruction, and Technologies;
and International Affairs
Presenter: Sandra Parkes, University of Utah
This year, the Commissions worked collaboratively
to examine the top trends that have emerged over
the past four years. The presenters will discuss
these trends in detail, and explore their implications
for our institutions, for the CE profession, and for
the Association. In this session, a summary of findings
will spark a lively discussion of the challenges
we face together and the emerging set of opportunities
to reposition CE within the climate of radical
change within higher education. Come to hear what
the leaders in the field have identified as global
trends in CE.
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DE sharp, CE Flat: A Study of Trends in CE (PDF) PDF (52.17 KB)
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Administration
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7/8/2008
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Same document as the PPT, but saved as a PDF.
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| February 2008 in San Diego, CA, |
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Customer Sensemaking PDF (5.27 MB)
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Administration
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2/17/2009
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Customer Sensemaking - Recasting the Marketing of Continuing Education through Innovative Learner Focus
Dorothy A. Durkin, NYU-SCPS and Mike Bailey, Seiter & Miller Advertising
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Marketing is Everything & Everything is Marketing PDF (99.1 KB)
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Administration
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2/17/2009
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Marketing is Everything and Everything is Marketing (PDF)
Katie Kaminski and Liz Telschow, University of Illinois at Chicago
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Migrating to a Learner-Centric Environment PDF (445.33 KB)
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Administration
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2/17/2009
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Migrating to a Learner-Centric Environment - Implementing Strategic CRM at the University of Minnesota College of Continuing Education, Stephanie Platteter and Liz Turching, University of Minnesota, and Dick Lee, High-Yield Methods
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New Marketing Venues to Drive Prospects to Web PDF (1.96 MB)
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Administration
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2/17/2009
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New Marketing Venues to Drive Prospects to Your Web Site, Elizabeth Hanson, Drexel University and William Lipp, Norton, Lipp & Associates, Inc.
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Trends in CE Marketing PDF (337.34 KB)
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Administration
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2/17/2009
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Trends in Customer/Learner Relationship Marketing - A Panel Discussion: Trends in CE Marketing, Mike Bailey, Seiter & Miller Advertising
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Trends in Customer/Learner Relationship Marketing PDF (2.03 MB)
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Administration
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2/17/2009
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Trends in Customer/Learner Relationship Marketing - A Panel Discussion: Trends in Customer/Learner Relationship Marketing, Dorothy A. Durkin, NYU-SCPS
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Websites Strategies: From Exceptions to Exceptiona PDF (6.27 MB)
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Administration
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2/17/2009
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Trends in Customer/Learner Relationship Marketing - A Panel Discussion: Websites Strategies: From Exceptions to Exceptional, Elizabeth Izard Apelles, President, Greater Than One, Inc.; Amanda Powers, Account Services Director, Greater Than One, Inc.; Denise B. McLeod, Executive Director of Marketing, NYU School of Continuing and Professional Studies
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We're Not Just Marketers Anymore PDF (159.25 KB)
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Administration
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2/17/2009
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Trends in Customer/Learner Relationship Marketing - A Panel Discussion: We're Not Just Marketers Anymore; We're (GULP) Salespeople!, Jim Peters, University of Kansas and Nicole Foershcler, JMH Consulting, Inc.
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| 2004 Marketing Seminar in Savannah, GA |
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State of Continuing Education PDF (325.89 KB)
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Administration
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2/17/2009
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The State of Continuing Education Marketing - A UCEA Study, Jim Fong and Tut Bailey, Penn State University
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